Email Deliverability for B2B Marketing

As businesses continue to rely on email marketing to reach out to potential clients, ensuring high deliverability rates becomes crucial for success. This is especially important for B2B marketing, where the target audience is other businesses rather than individual consumers. In this blog, we will delve into the world of email deliverability for B2B marketing, discussing best practices, common challenges, and essential tools to optimize your emails' deliverability.

Before we dive into the details, let's introduce our fictional character, Abhi, who will guide us through this journey towards understanding email deliverability for B2B marketing.

What is Email Deliverability?

Email deliverability refers to the ability of your email to reach the intended recipient's inbox rather than being flagged as spam or ending up in the junk folder. It is influenced by various factors, including the sender's reputation, email content, and technical aspects of email sending.

'Email has an ability many channels don't: creating valuable, personal touches—at scale.' -David Newman